Both Duhigg and McKibben have very strong beliefs that societal change can happen when create relationships with communities beyond our most immediate.  McKibben believes that to begin to develop a societal change we need to step outside our comfort zone and push our limits. He says, “Make a little noise. Be a little uncomfortable” (1). It’s the idea of pushing ourselves in addition to our peers to create a developing change or societal movement. When dealing with an issue that can be considered traumatic, working with a community can help give people hope in addition to a purpose. Similarly, Duhigg believes two things are needed to create a change or develop a national movement. He calls those the strong and weak ties. “A movement starts because of the social habits of friendship and the strong ties” “It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together” (87). Duhigg believes that our strongest ties when connected with our weak ties are needed for a movement. Although connections with weak ties can relate to McKibben’s idea of stepping outside our comfort zone, when you take both of these ties it widens our social web. Duhigg’s idea of strong and weak ties was illustrated through McKibben’s work of stepping outside his comfort zone with 350.org. When McKibben stepped outside of his comfort zone and demonstrated what Duhigg might consider strong and weak ties, it took only 48 hours before this reached a national level of awareness and participation.